The M&Ms Campaign spearheaded by
BBDO continues to impress. The latest iteration I particularly like are the celebrity print ads. Bobby Flay, Indiana Jones, Kyle Busch. I hope they continue because it can become the next big iconic print campaign, like the milk mustache or Absolut Vodka.
A good sign is the latest iteration by
Latinworks, Austin TX (good friends of mine Manny Flores, Alex Ruelas are the founders) featuring Wilmer Valderrama and discussed in the
NYT. Ok, I wish it was someone with a bit more street cred like Carlos Santana but hey, it’s gotta start somewhere.
All of this is exciting, of course, because we were there at the beginning. We created
becomeanmm with
BBDO back in early 2007 and users started creating their own celebrity M&Ms, like The Donald to the left. Awesome.
so today and i were talking about awesome commercials that happened to become hilarious viral hits on youtube, milkandcookies, ebaumsworld, etc. examples include
wet pets,
the hawaii chair, the bizarre sharper image
beamz system, and of course the unintentionally filthy mr. bucket theme song (which i won’t link because you might think i’m some sort of monster).
somewhere along the way, i got to see an excellent cadbury (like the buck buck chocolate cadbury) ad featuring a gorilla playing drums.
seriously. a gorilla playing drums, advertising chocolate in theory, but really building a brand presence. it’s a great ad, i’m surprised i hadn’t seen it sooner.
but what i find most intriguing about it, is that they have a
page of remixes. remixes! of the gorilla playing drums! for chocolate! the internet is
AWESOME.
and then i find myself thinking “why didn’t i think of that?”
N.B. This post was from the last version of our site
Hey do you like breaking things as much as we do? Do you like edgy and of-the-moment punk and emo inspired t-shirts? If you secretly nodded yes two times at your monitor then you might just love the hot and topical landing page we put together with Resource Interactive for Hot Topic.
We’re partial to using the Warlock for the smashing.
We did another awesome thing this month. Instead of totally rad guitars, it involves Robert Goulet. You probably saw the wonderful Emerald Nuts Super Bowl ad featuring the Goulet doing odd stuff around an office while wearing a rather huge looking sweater. Well, we added 100% more Goulet to their site and we’re really proud of that. Go print out his face and make the world a more Goulet place.
Also, do you remember how we did that M&M site with BBDO and G2 where you roll your own M&M person? Yeah you do. Anyway Stuart Elliot at the New York Times wrote a nice article about the site. You should check it out even though he never once referred to us as Mr. Barbarian Group.
N.B. This post was from the last version of our site
Check out the Redbull Flugtag game we made with Terralever. Good times.
on July 04, 2008 at 10:26 AM
