Technology Industry

posted 02/13/08 by Rick Webb

We have a wide array of clients that come from the technology industry. We’re not surprised, really. If i were a tech company, I would gravitate toward interactive marketing companies that commanded a clear grasp of the technologies at play, both culturally and from an engineering perspective. We’re a lot like the tech companies we serve: geeks populate our executive ranks, still dominating them. We wrestle with the same entrepreneurial problems. We have a great respect for the technologies, culture and challenges that the industry faces. It’s an honor for us to be thought of as a tech-marketing company.

Here are some recent posts from our employees about Technology Industry:

Amazon's 'Kindle'

I have seen this “Kindle” thing floating around on Amazon for quite a while now. Essentially, Kindle is Amazon’s improvement to e-books – a hand-held wireless device that allows you to purchase and download electronic books and novels. It sports an iPod-esque white color scheme, can hold up to 125,000 digitally formated books, and is being sold for $359. Pretty nifty. The Amazon folks are saying it will be big, but I’m just not sure.
Sure it has some obvious pros… You could save a lot of trees by purchasing electronic novels. A book will never be “out-of-stock” or have a waiting period since a digital medium can’t sell out. You can download books on the fly and wont have to schedule a trek to the library or bookstore into your busy day. And its definitely a huge improvement over e-books. At least now this hand-held device can travel with you (at a super light weight of roughly 10 ounces) and your e-books won’t have to live on a bulky laptop.
Regardless, I think there is something amazingly powerful about holding a book in your hands and actually turning the pages… being able to bookmark your place within a novel and see just how many pages you’ve read… having the option to lend a book to a friend, or sell it back to a used book store. None of these things are really possible with Kindle.
Above all, the intimacy of reading a paper book is one of the few things that removes us from the ever-present glare of an electronic screen (be it a computer, phone, iPod, or TV). I stare at my computer all day at work, and when I get on the T to head home, I pull out a book and read. There is something great about getting lost in the pages of a book, and I’m just not sure if that can be replaced by another screen. We rely so heavily on electronics in our day to day lives, its sometimes nice to unplug, and reading certainly does that for me.
Who knows… Maybe Kindle will catch on and become ridiculously popular. Maybe people will be all about the lack of pages and digital formatting. I’m just not ready for that yet and won’t be rushing out to purchase one anytime soon.
Here’s a handy article if you want to read more.

Wireless card swipers at resturants and security

I am a person that tends to look at situations with a… how would you put it…. cautious eye? Anyway, Katie and I went out to get some beers and food at Legal Seafood near long warf yesterday, and when I presented my credit card to pay I was handed a wireless card swiper.

Yahoo?

Of all the Microsoft-Yahoo press this was my favorite quote, from the Washington Post:
“Microsoft may be using the crocodile strategy,” said Todd Dagres, general partner at Spark Capital in Boston. “Rather than try to eat its prey while it’s warm and tough, it’s dragging it down to the bottom of the river, sticking it under a rock and eating it later.”
I have a few good friends who work at Yahoo and this is EXACTLY how they feel.
WTF is going on over there?
I remember when Yahoo! had their huge IPO, their big out-of-home spectacular on Houston street in NYC and, best of all, their blatant and over the top use of an exclamation point!
I hope someone over their somewhere figures this all out before one of the great Internet brands is gone forever.

Hardy Heron on a Macbook

The latest version of Ubuntu has dropped code named Hardy Heron. So I decided to try it out on my Macbook! Here’s a little walk though of how I got it done, and how everything works now.

PS3 to the movie industry: people actually play games on me

sort of interesting, this article is supposing that the format war might not have been a war in the first place, just a losing battle for both camps.
Thoughts after the fold…

This keyboard is full of WIN

if i had $1,589.99 plus taxes and shipping to blow, i would totally get this. just for the novelty. i also accept $1,589.99 gifts.
more pictures below the fold!

Adobe Photoshop Express

We’ve had our heads down for a while working on some SERIOUS BUSINESS, as well a new website, for a while now, but one of the projects we’ve been working on for months now made a debut on the internet today and we thought we should poke our heads up and let you know.

Today Adobe launched Photoshop Express an online, web app version of the venerable Photoshop. Except it’s cooler than that. Like it does more. Online stuff. Galleries. Hosting. Sharing. That sort of thing.

We’ve been working with Adobe on this for months now, and there’s more to come, but this marks the auspicious beginning of an extended friendship. Congratulations, Adobe, on your launch and thank you for being such a good partner.

And feel free to become a fan of this fine product on Facebook! The app is integrated with your facebook photos and can edit and stick them back in your album, which is seriously hot.

This post will have popups

Hey there Internet? Want to see some popups? Here’s one for a project called Fosters that we did. Ashley Holtgraver is an employee here. We like technology too. There you go internet. Popups for you.