The M&Ms Campaign spearheaded by BBDO continues to impress. The latest iteration I particularly like are the celebrity print ads. Bobby Flay, Indiana Jones, Kyle Busch. I hope they continue because it can become the next big iconic print campaign, like the milk mustache or Absolut Vodka.

A good sign is the latest iteration by Latinworks, Austin TX (good friends of mine Manny Flores, Alex Ruelas are the founders) featuring Wilmer Valderrama and discussed in the NYT. Ok, I wish it was someone with a bit more street cred like Carlos Santana but hey, it’s gotta start somewhere.

All of this is exciting, of course, because we were there at the beginning. We created becomeanmm with BBDO back in early 2007 and users started creating their own celebrity M&Ms, like The Donald to the left. Awesome.