Lots of new ad units cropping up to support the burgeoning online video market. It’ll be interesting to see where it all shakes out. I’m sure it’ll have something to do with measurement and effectiveness.

Anyway, today’s news: skins. I guess their existence is not really news because a skin – a clickable, branded border around a video player – has been around for a year or so. The NEWS is that CBS is employing them on their on-line properties like CBSSports.com. Great WSJ article about the move. This article also describes very clearly other new options like “bugs” (logos on or next to video) and “tickers” (horizontal bars underneath video). Check it.

One question: what is up with the names? I feel like searching in my hairline for some ticks.