i’m an unabashed basketball fan. it’s my thing, my vice, i suppose. and i’ve really got to hand it to the agency who did the latest crop of playoff ads – they are quite possibly my favorite sports campaign in awhile, thanks to the duo of jonathan dayton and valerie faris (directors of little miss sunshine).

check this out.

everything, from the music choice to the pairings to the copy, is pretty much flawless in my eyes. but then again, i could be biased because i love the sport. but to me, it reveals a lot of the character and drive that i really love. also, it was really wise of the nba to put all of them up, because after the initial shock of saying “what on earth?!” i totally wanted to see more.

kudos, nba. kudos, agency. kudos, directors.