Here’s something interesting: RED, the camera company started by Oakley founder Jim Jannard, has launched the Scarlet and Epic, a modular, Chinese-Menu style approach to building one’s own custom imaging solution.

Basically, you choose the “brain” (an imaging core ranging from 4.9MP to 261MP!), and then outfit it to your personal needs, whether they be photo or video. Best of all, it offers both Nikon AND Canon mounts in addition to their proprietary mount.

If you have the scratch and can look past the Halo-esque aesthetics, this may represent the first evolutionary leap in digital camera technology: a design that no longer conforms to the vestiges of a film system. It also embraces the fact that sensors will keep getting better, so why not just upgrade your brain once in a while?

(Full brochure)
via Photography Bay.