N.B. This post was from the last version of our site

Science, as we all know, can only be used for good or evil. But in the case of Axe cologne, we learned that science can also be used for the purposes of sexiness. This amazing discovery was made while we were making the Axe Lab site with the awesome people over at BBH and C-TRL Labs. If you’d like to know more about the sciences of mind control and stimulation, or just see a very nice site, check out Axe Lab.

In non-science news, we recently launched a site for Lego’s line of Bionicle toys with Curtis Birch and On Board Entertainment. Free The Band follows the story of the mysterious disappearance of popularly hairstyled band All-American Rejects and the involvement of the evil Piraka. Our Lego hats are off to usual suspects like Sean Drinkwater and Mike Ma.