New Jetta DVD


client: Volkswagen
agency: Arnold Worldwide
launched: 2005
project type: website

A DVD project produced with Arnold Worldwide for the new Jetta. Benjamin poured his heart and soul into this thing. It's epic. Two million copies were produced, and distributed with subscription copies of Entertainment Weekly. It's one of the most ambitious DVDs ever produced, with exhaustively comprehensive informational content, along with branded entertainment featuring everyone's favorite Sopranos/Matrix/Memento bad boy Joe Pantoliano.