Hide the Hotties


client: TAG Body Spray
agency: Digitas
launched: 2005
project type: Game Development

We teamed up with TAG and Digitas to make a game to promote TAG’s new body spray. In the game, you have to hide all the hotties who are hanging out at your pad, because one of their dads is mad at you and he's gonna bang down your door and kill you if you have his daughter in there. And you have his daughter in there because you're mad sexy because you wear TAG. Got it? Well, the demographic does, so maybe you're just OLD.