Bruce Winterton serves as the President of The Barbarian Group LLC. He oversees all New Business, Client Service and Strategy. Bruce has a long and thrilling history in advertising and marketing, both on the client and agency side. Then again, he’s decided to come here to The Barbarian Group precisely because the story of advertising and marketing needs a little shaking up. Inspired to investigate agency life in the late 90’s after Dan Weiden suggested he give it a whirl, he most recently comes from the world of traditional advertising, where he did successful stints at Hill Holiday as their director of client services. At Hill he was instrumental in their recent turnaround, shepherding such successful campaigns as the America Runs on Dunkin’ campaign for Dunkin’ Donuts. Prior to that, Bruce served at Ogilvy & Mather running as an Executive Group Director running the Motorola campaign in North America, most notable for the “Hellomoto” campaign. Bruce kicked off his agency career in 1999 at BBH New York as a Group Business Director, moving on to Head of Account Management, where he oversaw the growth of the company from 20 to more than 100 and ran two of the largest and most successful integrated accounts and campaigns: Keep Walking, for Johnnie Walker, and the launch of the Axe brand for Unilever.

But wait. There’s more. Before agency life, Bruce was a celebrated client side marketing executive. He made the jump to the agency side after having handled the marketing duties at Miller for MGD and Miller High life as a marketing director, where he developed the MGD blind date series of concerts with artists such as David Bowie and Beck. This came on the heels of being named one of AdAge’s top marketers of the year in 1995 for his work on Molson, especially the Molson Ice Polar Beach party. Bruce’s career in marketing kicked off in 1990, with his first position being at Kraft Foods in Chicago.

Bruce holds an MBA from UCLA, which had quite the entertainment management program, providing the trifecta of knowledge that we need here at The Barbarian Group as entertainment, advertising and marketing merge in new ways.